How to Attract Clients for a Cleaning Service

UK’s Cleaning Industry is currently worth around £12bn, with almost 3 million households spending their well-earned money on well-deserved domestic help. To be successful, you do need clients and have an active online presence. Attracting new clients for your cleaning service does not have to be hard. If you provide an excellent service at a reasonable price, you will have no problem of people wanting to hire you. Get clients for a residential or office cleaning service by increasing your visibility by having a professional website made or a promotional explainer video, marketing materials and by asking for referrals from existing satisfied customers and offering coupons and discounts.

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Why you need a professional website?

The identity of any business is a crucial, especially in the increasing competition. With a modern, high-quality website, you can increase some level of consistency and power among your clients. In this digital age, the smallest change can have a significant impact on the perception that visitors to your website have regarding your cleaning business. Keep your clients up-to-date by updating your website with new information and offers.

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Promotional Video or Video Marketing

Cisco reports of all 82% consumer internet traffic will be video by 2021. All Businesses need to make video marketing an integral part of their business strategy, or risk being left behind on this competitive market.

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Increasing Your Visibility

Hand out and print flyers, posters, business cards and other marketing materials that describe your business and provide a clear call-to-action, mobile, office telephone numbers and website details in bold text.

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Advertise whenever and where ever you can! Your business might benefit by listing on as many online directories. Grow your business using google listings and AdWords for people who are actively searching for your business.

Email Marketing (just the way were are doing right now:-) to keep your audience engaged. Email Marketing is consistently cited as one of, if not the marketing channel that always delivers the highest return on investment.

About Us: We work with a wide variety of small businesses and start-ups to help them establish their brand, grow businesses and transform their online presence. Please feel free to contact us here anytime with any questions you may have :-) or Visit our website here.

Author: Sam- Marketing Manager Raylight Visuals

Grow Your Dry Cleaning Business Today

Dry cleaning business owners are facing challenging times. With online companies like I Hate ironing, ZipJet, and more are squeezing small dry cleaning companies out of business.

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Here are a few things you can do now to help your Dry Cleaning business grow.

Know Your Customers

It is essential to know the customers and lifestyles of the surrounding community where you do business so you can effectively target their needs with your advertising. For example, if you’re located near college or university, you may want to consider offering Student discounts.

Convenience

Clean clothes are essential for young professionals, so customers want a natural solution process for dry service. Let your customers know how efficient and hassle-free your cleaning service is and exactly when they can pick-up or receive their clothes. You can achieve this with a simple modern website or email marketing.

Presentation Of Your Shop Floor

Your business is in the cleaning industry, so you must present an image that reflects the responsibility high presentation at all times. Make sure the storefront clean and clutter free. People make decisions of doing business in the first 5 seconds when they walk in a shop floor. Encourage customer to visit your shop with video. Video marketing in 2018 is a big deal. Take advantage of this unknown powerful advertising trend, and it's just just the start.

Customer Service

You want to maximise any time you have with a customer. When customers are in your store they should be greeted with friendly, personable service every time. Great customer service is essential for any business. Offer promotions and slash prices to bring in as many new customers as you can. When you achieve this successfully, you can must keep regular contact with your customer. So you are the Go-to-Dry Cleaners when they need your service.

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Top Directories to List your Dry Cleaners for Free!

  • Google

  • Yelp.

  • Yell.

  • Thomson Local.

  • Scoot

  • FreeIndex

  • BT Tradespace.

  • Hotfrog.

  • LocalMole.

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Loyalty or promotional emails encourage repeat business by offering a loyalty program such as “Get one pair of trousers dry cleaned FREE after four visits”.

You can grow your dry cleaning business with the help of great online marketing tools and more, book a Free-to-Face to consultation for your marketing needs.

About Us: We work with a wide variety of small businesses and start-ups to help them establish their brand, grow businesses and transform their online presence. Please feel free to contact us here anytime with any questions you may have :-) or Visit our website here.

Author: Rahim Huda- Owner Raylight Visuals