Dry cleaning business owners are facing challenging times. With online companies like I Hate ironing, ZipJet, and more are squeezing small dry cleaning companies out of business.
Here are a few things you can do now to help your Dry Cleaning business grow.
Know Your Customers
It is essential to know the customers and lifestyles of the surrounding community where you do business so you can effectively target their needs with your advertising. For example, if you’re located near college or university, you may want to consider offering Student discounts.
Clean clothes are essential for young professionals, so customers want a natural solution process for dry service. Let your customers know how efficient and hassle-free your cleaning service is and exactly when they can pick-up or receive their clothes. You can achieve this with a simple modern website or email marketing.
Presentation Of Your Shop Floor
Your business is in the cleaning industry, so you must present an image that reflects the responsibility high presentation at all times. Make sure the storefront clean and clutter free. People make decisions of doing business in the first 5 seconds when they walk in a shop floor. Encourage customer to visit your shop with video. Video marketing in 2018 is a big deal. Take advantage of this unknown powerful advertising trend, and it's just just the start.
You want to maximise any time you have with a customer. When customers are in your store they should be greeted with friendly, personable service every time. Great customer service is essential for any business. Offer promotions and slash prices to bring in as many new customers as you can. When you achieve this successfully, you can must keep regular contact with your customer. So you are the Go-to-Dry Cleaners when they need your service.
Top Directories to List your Dry Cleaners for Free!
Loyalty or promotional emails encourage repeat business by offering a loyalty program such as “Get one pair of trousers dry cleaned FREE after four visits”.
You can grow your dry cleaning business with the help of great online marketing tools and more, book a Free-to-Face to consultation for your marketing needs.
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Author: Rahim Huda- Owner Raylight Visuals